Wyboston Lakes Resort
'Be' Branding

Wyboston Lakes Resort were looking to add a high value ‘Long Term Contract’ to their Business Portfolio by the end of 2021.

Being frustrated in their efforts to date, The Marketing Team engaged with True.Studio to help define a clear brand offering that could be communicated to their target markets effectively.

True.Studio developed branding around ‘Be’ at Wyboston Lakes, where long term clients can ‘Be Relaxed, Be Rested, Be Refuelled, Be Branded, Be Supported, Be Focused’ and essentially ‘Be’ themselves in a working or training environment, branded exactly to suit their day to day needs. 

A range of collateral for social media and traditional print was developed with the branding further strengthened by a strapline ’SPACE BY DESIGN’. 

The project is ongoing and True.Studio will continue to work alongside the Marketing and Business Development teams at Wyboston to ensure we can to make it a success.