Full-time prospectus 2020
North Warwickshire & South Leicestershire College (NWSLC) came to True.Studio to create a fresh look for both their full-time and HE prospectuses. We wanted to capture the vibrancy of their five campuses along with a stand-out positive message.
We developed an inspiring headline of ‘Start here - go anywhere’ and
‘Start your story here’ to encourage prospective applicants to aim high, with the support of NWSLC to help fulfil their vocational ambitions.
The strong headline message was accompanied by bold colour-ways and hand written type to add a personal feel for each student’s story. This theme gave continuity to all supporting marketing collateral across print and social media. Images and testimonials of ‘real’ students were used throughout the project as opposed to stock imagery, further enhancing the authenticity of the project.