Wyboston Lakes Resort
Sustainability Campaign 2020
Wyboston Lakes Resort were looking for a campaign to promote the sustainability initiatives they are rolling out across the resort. A campaign that also needed to increase sales across the hotel, training and conferencing, golf, team building and spa facilities.
The brief was for a stand-out campaign, young, fresh and risky in it’s approach, inspiring conversation and action. The communications strategy was distributed across printed media, video and social media.
Headlines were combined with a range of simple vector illustrations. The result was a flexible, year-long campaign using no-nonsense headlines, coupled with clever secondary copy which the client was delighted with.